Today’s up-and-coming homebuying generations, from the millennials to Gen Z, are all about personalized service. It’s no secret; they expect it at every turn, and that includes their real estate transactions.
For years, our industry has fervently debated who really pays the commission — the buyer or the seller. This debate turned up at the final session of Inman Disconnect, where one attendee argued that it's the buyers who actually pay the commission because it's embedded in the purchase price. Here's why this argument is wrong.